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Privacy Policy

This Privacy Policy explains how your personal data is used and shared by when you visit the site or make a purchase.

We collect personal information

We automatically collect information about your device when you visit the Site. This includes information about your web browser and IP address. It also contains information about the time zone of your device. Some cookies are stored on your device. We also collect information as you navigate the Site. This includes information about which pages you visit, the products you see, search terms that referred you to it, and how you interact with the Site. We refer to this automatically-collected information as "Device Information".

The following technologies are used to collect Device Information:

Cookies are small data files that are stored on your computer or device. They often contain an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

- Log files track all actions on the Site and include your IP address, browser type and Internet service provider. They also collect data such as date/time stamps and referring/exit/pages.

Web beacons, tags and pixels are electronic files that record information about how you use the Site.


We also collect information about you when you purchase something from the Site. This includes your name, billing address and shipping address as well as payment information (including credit cards numbers), email address and phone number. This information is called "Order Information".


This Privacy Policy refers to "Personal Information". It can be used for both Order Information and Device Information.


What can we do with our personal information?

The Site collects Order Information to fulfill orders. This includes processing payment information, shipping arrangements, and invoices and/or order confirmations. We also use the Order Information to:

Communicate with us

- Check our orders for fraud or potential risk.

If you agree with our preferences, we will send you information or advertising about our products and services.


The Device Information we collect is used to screen for fraud and potential risk (in particular your IP address) and improve our Site. We also use it to generate analytics about our customers' browsing and interaction with the Site and to evaluate the effectiveness of our advertising and marketing campaigns.


Sharing your personal information

To help us use your Personal Data, we share it with third parties. For example, we use shoplineapp to power our online store--you can read more about how shoplineapp uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:


We may also share Personal Information in order to comply with applicable laws, regulations, respond to subpoenas, search warrants, or other legal request for information that we receive, and to protect our rights.


Advertising that promotes behavior

We use your Personal Information as described above to send you targeted advertising or marketing communications that we think may be of interest. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at


Use the links below to opt out of targeted ads

- Facebook:

- Google:

- Bing:


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at:


Do not track

We do not alter the Site's data collection or use practices if we receive a Do Not Track signal through your browser.


Your rights

You have the right to request corrections, updates, or deletion of personal data if you are a European resident. You can exercise this right by contacting us via the contact information below.


If you are a European resident, we also note that we process your data in order to fulfill any contracts we may have with you (for instance, if a Site order is placed), or to pursue the legitimate business interests mentioned above. Please note that your data may be transferred to the United States and Canada.


Data retention

We will keep your Order Information in our records when you place an order via the Site, unless you request us to remove it.



This privacy policy may be updated from time to time to reflect changes in our practices, or other operational, legal, or regulatory reasons.


The Site is not for persons under 16 years of age.


Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at